Friday 28 January 2011

Featured e-resource: WARC


WARC (World Advertising Research Centre) contains full-text articles from a number of marketing journals (including Admap), case studies of successful marketing campaigns, worldwide advertising statistics and news.  A new interface for WARC has been launched offering a more powerful search and a more intuitive screen for browsing.  

Tip: Click on the forecasts & data tab to get global adspend data, adspend forecasts, global media costs and TV & newspaper trends. 

Tip: Under the case studies tab you can get access to campaign videos- search and view the videos then read the advertising effectiveness case study behind the campaign.  

You can access WARC via Library Search (search for WARC in the books, journals & more tab)

Monday 10 January 2011

New year, new e-books


Check out our latest e-books, all available via Library Search
  • Financial accounting for decision makers / Peter Atrill - 6th edition
  • Management & organizational behaviour / Laurie Mullins - 9th edition
  • Research methods for business students / Mark Saunders - 5th edition
  • Organizational culture & leadership / Edgar Schein - 4th edition
  • Operations management / Nigel Slack - 6th edition
  • Accounting for non-accounting students / J. R. Dyson - 8th edition
  • Marketing management / Svend Hollensen - 2nd edition