Topical pick: sweet like chocolate

Photo by Sifu Renka on Flickr.com used under the creative commons license

According to this report from the BBC life is looking sweet for chocolate-maker Thorntons as they have reported a rise in profits. The sale of Cadbury to Kraft foods has also left chocolate (melting) in the spotlight recently. If you are interested in this hot topic, there is plenty of research to be done:

~Find out about the UK chocolate market, including its size, share and forecast from the Mintel report 'Chocolate confectionery- UK- April 2008', which includes a new market re-forecast. 
~Get a company report for Thorntons PLC on the financial database Fame
~Find out how much UK households spend on confectionery from the latest Family Spending report from the National Statistics.
~Borrow the book "Cadbury’s purple reign : the story behind chocolate’s best-loved brand" by John Bradley from Marylebone library. 
~Explore Cadbury's advertising techniques by viewing memorable ads such as the creme egg ads via the ad archive database Creative Club
~Research how the Kraft-Cadbury tale out played out in newspapers and journals by searching the databases Business Source Complete and Factiva for articles. 

And that's just the start.....