Accessing Mediatel is now much easier. To get access on and off campus: go to Library Search, in the "books, journals & more" tab search for Mediatel, click on the online access button and follow the link.
Mediatel is an excellent resource for UK media intelligence. It includes daily news as well as an in-depth data archive from major research sources. Use it to find media information such as press circulation figures and advert rates, demographic reports, TV viewing figures and sponsorship information, online traffic data and revenue reports, radio audience figures, box office figures, and media trends and consumer behaviour.
No comments:
Post a Comment