Branding: all change is the name of the free event taking place at City Business Library (EC2V 7HH) on 17th March (2.30-4.30). Here is the blurb from the CBL website.
"Since the economic crash, customers have changed. And so brands have changed to keep up. Or was it the brands that changed and customers that reacted? Very often it's hard to tell these days. The big megabrands of tomorrow are starting small today in India, China, Brazil and Turkey. They come from different places, speak different languages and behave in new ways than the BP's, McDonalds and BMWs we've been so used to. It's a time of 'all change' in the world of branding. Joanna Eatwell would like have a dialogue with you, inspired by examples that she will provide. This is an interactive session in which you will discuss the factors that affect successful brands today, where they come from and how you can create one."
The event is free but you must book beforehand: 020 7332 1812; cbl@cityoflondon.gov.uk
Thursday 17 March 2.00 - 4.30pm
City Business Library, Aldermanbury, London EC2V 7HH
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