Free event on branding at City Business Library

Branding: all change is the name of the free event taking place at City Business Library (EC2V 7HH) on 17th March (2.30-4.30).  Here is the blurb from the CBL website.  

"Since the economic crash, customers have changed. And so brands have changed to keep up. Or was it the brands that changed and customers that reacted? Very often it's hard to tell these days. The big megabrands of tomorrow are starting small today in India, China, Brazil and Turkey. They come from different places, speak different languages and behave in new ways than the BP's, McDonalds and BMWs we've been so used to. It's a time of 'all change' in the world of branding. Joanna Eatwell would like have a dialogue with you, inspired by examples that she will provide. This is an interactive session in which you will discuss the factors that affect successful brands today, where they come from and how you can create one."

The event is free but you must book beforehand: 020 7332 1812; cbl@cityoflondon.gov.uk

Thursday 17 March 2.00 - 4.30pm

City Business Library, Aldermanbury, London EC2V 7HH

Featured e-resource: WARC

WARC (World Advertising Research Centre) contains full-text articles from a number of marketing journals (including Admap), case studies of successful marketing campaigns, worldwide advertising statistics and news.  A new interface for WARC has been launched offering a more powerful search and a more intuitive screen for browsing.  

Tip: Click on the forecasts & data tab to get global adspend data, adspend forecasts, global media costs and TV & newspaper trends. 

Tip: Under the case studies tab you can get access to campaign videos- search and view the videos then read the advertising effectiveness case study behind the campaign.  

You can access WARC via Library Search (search for WARC in the books, journals & more tab)

Mobile advertising....iBlog the iPhone iAd

Photo by K!T on Flickr.com used under the creative commons license

http://www.flickr.com/photos/kitcowan/ / CC BY-NC-SA 2.0

Apple recently announced their new advertising platform which will be rolled out in the summer. The platform, unsurprisingly named iAd, will allow advertising content to be played and viewed within an app. Read the story on the BBC news website here.

Further research:

Access the Internet Advertising Bureau’s Guide to Mobile and other useful industry information via MediaTel’s Mobile section. Access MediaTel via InfoLinX, you may need to sign in with your Athens password.

Borrow the book “Mobile advertising” by Chetan Sharma. See whether it’s available on the library catalogue.

Read market research reports on the telecoms industry on Mintel via InfoLinX.

Find articles about mobile advertising on Business Source Complete via InfoLinX. Try key words such as mobile phones, cell phones, mobile communication systems, smartphones, advertising, marketing strategy etc.