Search, save and read articles from Business Source Complete on your iPhone/iPod Touch with EBSCO's new app

EBSCO have recently released an iPhone app which allows you to search Business Source Complete and EconLit from your device.  You can save articles on your device to check later, read them there and then as PDFs or email them to yourself (if full text of the article is available you can choose to send the PDF with the email or just send the article details).  You can also save your searches if you want to search again at a later date.  

Learn more about the features here.

To get full access:

1. Go to Library Search

2. Search for Business Source Complete and click the online access button

3. If off campus you will need to select University of Westminster as your institution

4. Scroll to the very bottom of the EBSCO search page where you will see a link to EBSCOhost iPhone/iPod touch application

5. This will then allow you to enter your email address

6. Download the app to your device from the app store (search ebscohost)

7. Open your email on your device and click the validation link sent to you

8. Your iphone EBSCO app should now give you access to our subscriptions

An app for the android market is still in the making but in the meantime you can use the mobile version of EBSCO by using the URL http://m.ebscohost.com/ You will need to select "shibboleth login" in the top right hand corner and then select University of Westminster and enter your university username and password to login.  You can then click the EBSCO mobile icon to use the mobile version. 

OECD Factbook app

http://www.flickr.com/photos/fr3d/ / CC BY-NC-SA 2.0

The OECD Factbook provides a global overview of major economic, social and environmental indicators and it is now available as an iPhone app. The information is categorised into twelve different themes such as population and migration, economic globalisation, and macroeconomic trends. The app is free to download and a version for Blackberry and other smartphones will be available soon. Read more here.

Mobile advertising....iBlog the iPhone iAd

Photo by K!T on Flickr.com used under the creative commons license

http://www.flickr.com/photos/kitcowan/ / CC BY-NC-SA 2.0

Apple recently announced their new advertising platform which will be rolled out in the summer. The platform, unsurprisingly named iAd, will allow advertising content to be played and viewed within an app. Read the story on the BBC news website here.

Further research:

Access the Internet Advertising Bureau’s Guide to Mobile and other useful industry information via MediaTel’s Mobile section. Access MediaTel via InfoLinX, you may need to sign in with your Athens password.

Borrow the book “Mobile advertising” by Chetan Sharma. See whether it’s available on the library catalogue.

Read market research reports on the telecoms industry on Mintel via InfoLinX.

Find articles about mobile advertising on Business Source Complete via InfoLinX. Try key words such as mobile phones, cell phones, mobile communication systems, smartphones, advertising, marketing strategy etc.