New business and management e-books

The following e-books are now available (uni login required):

The art of SEO (2e) / Eric Enge ... [et al.] ; foreword by John Battelle


The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan, Calvin Jones

Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodes Vila

Branded male : marketing to men / Mark Tungate

The CV book : your definitive guide to writing the perfect CV / by James Innes

European integration and industrial relations¬ : multi-level governance in the making / Paul Marginson and Keith Sisson ; with the collaboration of James Arrowsmith

The European Union / John Pinder

The European Union and the social dimension of globalization¬ : how the EU influences the world / edited by Jan Orbie and Lisa Tortell

Global human resource management casebook¬/ editors, James C. Hayton ... [et al.]

Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business / Jeanne Hopkins, Jamie Turner

Making sense of change management: a complete guide to the models, tools and techniques of organizational change (3e) / Esther Cameron and Mike Green

Managing global legal systems¬ : international employment regulation and competitive advantage / Gary Florkowski

Marketplace lifestyles in an age of social media : theory and methods / by Lynn R. Kahle and Pierre Valette-Florence

Migration and irregular work in Austria : a case study of the structure and dynamics of irregular foreign employment in Europe at the beginning of the 21st century / Michael Jandl ... [et al.]

Practical data migration (2e) / Johny Morris

The project risk maturity model : measuring and improving risk management capability / Martin Hopkinson

Public-private partnerships : managing risks and opportunities / edited by Akintola Akintoye, Matthias Beck, and Cliff Hardcastle


The realities of human resource management¬ : managing the employment relationship / Keith Sisson and John Storey


Risk management in projects (2e) / Martin Loosemore ... [et al.]

Selling luxury : connect with affluent customers, create unique experiences through impeccable service, and close the sale / Robert Lent and Geneviève Tour


Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna

Sensory marketing / Bertil Hultén, Niklas Broweus, Marcus van Dijk

Library training for March

The following training will be taking place at Marylebone Library (training room).  Drop-in any time between 12-3pm on the dates listed or, if you prefer, book by emailing Emma e.miresrichards@westminster.ac.uk

Access articles off campus
Tuesday 26th Feb 12-3pm

Referencing help with RefWorks
Wednesday 6th March 12-3pm
Wednesday 13th March 12-3pm

Access images and multimedia
Tuesday 19th March 12-3pm
Tuesday 26th March 12-3pm

New business e-books now available

The following e-books are now available (uni login required):

The Ashgate research companion to corporate social responsibility / edited by David Crowther, Nicholas Capaldi

Corporate governance­ (5e) / Robert A.G. Monks and Nell Minow

Designing brand identity : an essential guide for the whole branding team (4e) / Alina Wheeler

Essential law for marketers­ (2e) / Ardi Kolah

Essentials of global marketing­ (2e) / Svend Hollensen

Essentials of marketing (3e) / Frances Brassington, Stephen Pettit

The executive's guide to corporate events & business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / Judy Allen

Fashion brands­ : branding style from Armani to Zara (3e) / Mark Tungate

Green logistics­ : improving the environmental sustainability of logistics (2e) / edited by Alan McKinnon, Michael Browne and Anthony Whiteing

The luxury strategy­ : break the rules of marketing to build luxury brands (2e) / Jean-Noël Kapferer and Vincent Bastien

Measuring marketing­ : 110+ key metrics every marketer needs / John Davis

Metaphors we lead by­ : understanding leadership in the real world / edited by Mats Alvesson and André Spicer

Pioneers of digital­ : success stories from leaders in advertising, marketing, search, and social media / Paul Springer & Mel Carson

The public relations handbook (4e) / Alison Theaker

Sage brief guide to marketing ethics­

Selling and sales management (9e) / David Jobber and Geoff Lancaster

Socialnomics : how social media transforms the way we live and do business (2e) / Erik Qualman

Strategic management and organisational dynamics : the challenge of complexity to ways of thinking about organisations (6e) / Ralph D. Stacey

Stress at work : management and prevention / Jeremy Stranks

Where am I wearing? : a global tour to the countries, factories, and people that make our clothes (revised and updated e) / Kelsey Timmerman

Get a £20 Amazon voucher with Project DigitISE focus group

The University is undertaking some research into students' understanding of and attitudes to digital literacy skills, especially as they relate to employability.

In November 2012 Project DigitISE undertook a survey of students and a summary of findings can be found on the project blog: http://blog.westminster.ac.uk/jisc-employability

Now we are looking for second and third year students to take part in a focus group. We ask for up to two hours of your time and participants will each receive a £20 Amazon voucher. Focus groups take place 4pm to 6pm on

Wednesday 13^th February

Thursday 14^th February

Friday 15^th February

If you are interested in taking part, complete our registration form

Watch out soon for Get the Digital Edge, a day of workshops and seminars on March 21^st to help you improve your technological skills when job seeking.

New Oxford Handbooks available

The following Oxford Handbooks can now be accessed online (uni login required off campus):

The Oxford handbook of management consulting/ Timothy Clark, Matthias Kipping.

The Oxford handbook of corporate reputation/ Timothy G. Pollock, Michael L. Barnett.

The Oxford handbook on the World Trade Organization/ Martin Daunton, Amrita Narlikar, and Robert M. Stern.