Showing posts with label e-books. Show all posts
Showing posts with label e-books. Show all posts

Friday, 22 November 2013

Handbook of Organizational Creativity by Michael D. Mumford


...is now available as an e-book.  Access it here.  (You will need to log-in with your University username and password).


Friday, 4 October 2013

New e-book


The following e-book is now available:

George G. Brenkert (ed.)

Friday, 22 February 2013

New business and management e-books




The following e-books are now available (uni login required):

The art of SEO (2e) / Eric Enge ... [et al.] ; foreword by John Battelle


The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan, Calvin Jones

Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodes Vila

Branded male : marketing to men / Mark Tungate

The CV book : your definitive guide to writing the perfect CV / by James Innes

European integration and industrial relations¬ : multi-level governance in the making / Paul Marginson and Keith Sisson ; with the collaboration of James Arrowsmith

The European Union / John Pinder

The European Union and the social dimension of globalization¬ : how the EU influences the world / edited by Jan Orbie and Lisa Tortell

Global human resource management casebook¬/ editors, James C. Hayton ... [et al.]

Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business / Jeanne Hopkins, Jamie Turner

Making sense of change management: a complete guide to the models, tools and techniques of organizational change (3e) / Esther Cameron and Mike Green

Managing global legal systems¬ : international employment regulation and competitive advantage / Gary Florkowski

Marketplace lifestyles in an age of social media : theory and methods / by Lynn R. Kahle and Pierre Valette-Florence

Migration and irregular work in Austria : a case study of the structure and dynamics of irregular foreign employment in Europe at the beginning of the 21st century / Michael Jandl ... [et al.]

Practical data migration (2e) / Johny Morris

The project risk maturity model : measuring and improving risk management capability / Martin Hopkinson

Public-private partnerships : managing risks and opportunities / edited by Akintola Akintoye, Matthias Beck, and Cliff Hardcastle


The realities of human resource management¬ : managing the employment relationship / Keith Sisson and John Storey


Risk management in projects (2e) / Martin Loosemore ... [et al.]

Selling luxury : connect with affluent customers, create unique experiences through impeccable service, and close the sale / Robert Lent and Geneviève Tour


Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna

Sensory marketing / Bertil Hultén, Niklas Broweus, Marcus van Dijk



Friday, 8 February 2013

New business e-books now available



The following e-books are now available (uni login required):

The Ashgate research companion to corporate social responsibility / edited by David Crowther, Nicholas Capaldi

Corporate governance­ (5e) / Robert A.G. Monks and Nell Minow

Designing brand identity : an essential guide for the whole branding team (4e) / Alina Wheeler

Essential law for marketers­ (2e) / Ardi Kolah

Essentials of global marketing­ (2e) / Svend Hollensen

Essentials of marketing (3e) / Frances Brassington, Stephen Pettit

The executive's guide to corporate events & business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / Judy Allen

Fashion brands­ : branding style from Armani to Zara (3e) / Mark Tungate

Green logistics­ : improving the environmental sustainability of logistics (2e) / edited by Alan McKinnon, Michael Browne and Anthony Whiteing

The luxury strategy­ : break the rules of marketing to build luxury brands (2e) / Jean-Noël Kapferer and Vincent Bastien

Measuring marketing­ : 110+ key metrics every marketer needs / John Davis

Metaphors we lead by­ : understanding leadership in the real world / edited by Mats Alvesson and André Spicer

Pioneers of digital­ : success stories from leaders in advertising, marketing, search, and social media / Paul Springer & Mel Carson

The public relations handbook (4e) / Alison Theaker

Sage brief guide to marketing ethics­

Selling and sales management (9e) / David Jobber and Geoff Lancaster

Socialnomics : how social media transforms the way we live and do business (2e) / Erik Qualman

Strategic management and organisational dynamics : the challenge of complexity to ways of thinking about organisations (6e) / Ralph D. Stacey

Stress at work : management and prevention / Jeremy Stranks

Where am I wearing? : a global tour to the countries, factories, and people that make our clothes (revised and updated e) / Kelsey Timmerman


Thursday, 7 February 2013

New Oxford Handbooks available



The following Oxford Handbooks can now be accessed online (uni login required off campus):

The Oxford handbook of management consulting/ Timothy Clark, Matthias Kipping.

The Oxford handbook of corporate reputation/ Timothy G. Pollock, Michael L. Barnett.

The Oxford handbook on the World Trade Organization/ Martin Daunton, Amrita Narlikar, and Robert M. Stern.

Tuesday, 10 January 2012

New e-books

 Find these new e-books on Library Search:
  • Understanding cross-cultural management­  / Marie-Joëlle Browaeys, Roger Price- 2nd ed.
  • Reclaiming development­ : an alternative economic policy manual / Ha-Joon Chang and Ilene Grabel
  • The political economy of development­ : ­ the World Bank, neoliberalism and development research / ­edited by Kate Bayliss, Ben Fine and Elisa Van Waeyenberge
  • The business of investment banking­ :­ a comprehensive overview /­K. Thomas Liaw 3rd ed.
  • Essentials of business law­ / Ewan MacIntyre 3rd ed.
  • Cross-cultural marketing­ : theory, practice and relevance / Dawn Burton
  • Corporate strategy­  / Richard Lynch 4th ed.
  • Socialnomics­ : how social media transforms the way we live and do business  /­ Erik Qualman
  • Differentiate or die­ : survival in our era of killer competition  / Jack Trout, with Steve Rivkin 2nd ed.
  • Managers not MBAs­ : a hard look at the soft practice of managing and management development / Henry Mintzberg
     
  • Human resource management­ : a contemporary approach /­ edited by Julie Beardwell and Tim Claydon 6th ed.
  • Human resource management in Europe­ : evidence of convergence? / edited by Chris Brewster, Wolfgang Mayrhofer and Michael Morley
  • The new strategic brand management­ : advanced insights and strategic thinking /­ Jean-Noël Kapferer 5th ed.
  • Business law and practice­. ‑  ­2011/12 [ed.] /­ Alexis Marvrikakis