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Showing posts with label e-books. Show all posts
Showing posts with label e-books. Show all posts
Friday, 22 November 2013
Handbook of Organizational Creativity by Michael D. Mumford
...is now available as an e-book. Access it here. (You will need to log-in with your University username and password).
Friday, 4 October 2013
New e-book
The following e-book is now available:
George G.
Brenkert (ed.)
Friday, 22 February 2013
New business and management e-books
The following e-books are now available (uni login required):
The art of SEO (2e) / Eric Enge ... [et al.] ; foreword by John Battelle
The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan, Calvin Jones
Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodes Vila
Branded male : marketing to men / Mark Tungate
The CV book : your definitive guide to writing the perfect CV / by James Innes
European integration and industrial relations¬ : multi-level governance in the making / Paul Marginson and Keith Sisson ; with the collaboration of James Arrowsmith
The European Union / John Pinder
The European Union and the social dimension of globalization¬ : how the EU influences the world / edited by Jan Orbie and Lisa Tortell
Global human resource management casebook¬/ editors, James C. Hayton ... [et al.]
Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business / Jeanne Hopkins, Jamie Turner
Making sense of change management: a complete guide to the models, tools and techniques of organizational change (3e) / Esther Cameron and Mike Green
Managing global legal systems¬ : international employment regulation and competitive advantage / Gary Florkowski
Marketplace lifestyles in an age of social media : theory and methods / by Lynn R. Kahle and Pierre Valette-Florence
Migration and irregular work in Austria : a case study of the structure and dynamics of irregular foreign employment in Europe at the beginning of the 21st century / Michael Jandl ... [et al.]
Practical data migration (2e) / Johny Morris
The project risk maturity model : measuring and improving risk management capability / Martin Hopkinson
Public-private partnerships : managing risks and opportunities / edited by Akintola Akintoye, Matthias Beck, and Cliff Hardcastle
The realities of human resource management¬ : managing the employment relationship / Keith Sisson and John Storey
Risk management in projects (2e) / Martin Loosemore ... [et al.]
Selling luxury : connect with affluent customers, create unique experiences through impeccable service, and close the sale / Robert Lent and Geneviève Tour
Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna
Sensory marketing / Bertil Hultén, Niklas Broweus, Marcus van Dijk
Friday, 8 February 2013
New business e-books now available
The following e-books are now available (uni login required):
The Ashgate research companion to corporate social responsibility / edited by David Crowther, Nicholas Capaldi
Corporate governance (5e) / Robert A.G. Monks and Nell Minow
Designing brand identity : an essential guide for the whole branding team (4e) / Alina Wheeler
Essential law for marketers (2e) / Ardi Kolah
Essentials of global marketing (2e) / Svend Hollensen
Essentials of marketing (3e) / Frances Brassington, Stephen Pettit
The executive's guide to corporate events & business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / Judy Allen
Fashion brands : branding style from Armani to Zara (3e) / Mark Tungate
Green logistics : improving the environmental sustainability of logistics (2e) / edited by Alan McKinnon, Michael Browne and Anthony Whiteing
The luxury strategy : break the rules of marketing to build luxury brands (2e) / Jean-Noël Kapferer and Vincent Bastien
Measuring marketing : 110+ key metrics every marketer needs / John Davis
Metaphors we lead by : understanding leadership in the real world / edited by Mats Alvesson and André Spicer
Pioneers of digital : success stories from leaders in advertising, marketing, search, and social media / Paul Springer & Mel Carson
The public relations handbook (4e) / Alison Theaker
Sage brief guide to marketing ethics
Selling and sales management (9e) / David Jobber and Geoff Lancaster
Socialnomics : how social media transforms the way we live and do business (2e) / Erik Qualman
Strategic management and organisational dynamics : the challenge of complexity to ways of thinking about organisations (6e) / Ralph D. Stacey
Stress at work : management and prevention / Jeremy Stranks
Where am I wearing? : a global tour to the countries, factories, and people that make our clothes (revised and updated e) / Kelsey Timmerman
Thursday, 7 February 2013
New Oxford Handbooks available
The following Oxford Handbooks can now be accessed online (uni login required off campus):
The Oxford handbook of management consulting/ Timothy Clark, Matthias Kipping.
The Oxford handbook of corporate reputation/ Timothy G. Pollock, Michael L. Barnett.
The Oxford handbook on the World Trade Organization/ Martin Daunton, Amrita Narlikar, and Robert M. Stern.
Friday, 9 March 2012
Tuesday, 10 January 2012
New e-books
Find these new e-books on Library Search:
- Reclaiming development : an alternative economic policy manual / Ha-Joon Chang and Ilene Grabel
- The political economy of development : the World Bank, neoliberalism and development research / edited by Kate Bayliss, Ben Fine and Elisa Van Waeyenberge
- The business of investment banking : a comprehensive overview /K. Thomas Liaw 3rd ed.
- Essentials of business law / Ewan MacIntyre 3rd ed.
- Cross-cultural marketing : theory, practice and relevance / Dawn Burton
- Corporate strategy / Richard Lynch 4th ed.
-
Socialnomics : how social media transforms the way we live and do business / Erik Qualman
- Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin 2nd ed.
-
Managers not MBAs : a hard look at the soft practice of managing and management development / Henry Mintzberg
- Human resource management : a contemporary approach / edited by Julie Beardwell and Tim Claydon 6th ed.
- Human resource management in Europe : evidence of convergence? / edited by Chris Brewster, Wolfgang Mayrhofer and Michael Morley
- The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer 5th ed.
-
Business law and practice. ‑ 2011/12 [ed.] / Alexis Marvrikakis
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