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Friday, 22 February 2013
New business and management e-books
The following e-books are now available (uni login required):
The art of SEO (2e) / Eric Enge ... [et al.] ; foreword by John Battelle
The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan, Calvin Jones
Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodes Vila
Branded male : marketing to men / Mark Tungate
The CV book : your definitive guide to writing the perfect CV / by James Innes
European integration and industrial relations¬ : multi-level governance in the making / Paul Marginson and Keith Sisson ; with the collaboration of James Arrowsmith
The European Union / John Pinder
The European Union and the social dimension of globalization¬ : how the EU influences the world / edited by Jan Orbie and Lisa Tortell
Global human resource management casebook¬/ editors, James C. Hayton ... [et al.]
Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business / Jeanne Hopkins, Jamie Turner
Making sense of change management: a complete guide to the models, tools and techniques of organizational change (3e) / Esther Cameron and Mike Green
Managing global legal systems¬ : international employment regulation and competitive advantage / Gary Florkowski
Marketplace lifestyles in an age of social media : theory and methods / by Lynn R. Kahle and Pierre Valette-Florence
Migration and irregular work in Austria : a case study of the structure and dynamics of irregular foreign employment in Europe at the beginning of the 21st century / Michael Jandl ... [et al.]
Practical data migration (2e) / Johny Morris
The project risk maturity model : measuring and improving risk management capability / Martin Hopkinson
Public-private partnerships : managing risks and opportunities / edited by Akintola Akintoye, Matthias Beck, and Cliff Hardcastle
The realities of human resource management¬ : managing the employment relationship / Keith Sisson and John Storey
Risk management in projects (2e) / Martin Loosemore ... [et al.]
Selling luxury : connect with affluent customers, create unique experiences through impeccable service, and close the sale / Robert Lent and Geneviève Tour
Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna
Sensory marketing / Bertil Hultén, Niklas Broweus, Marcus van Dijk
Labels:
e-books
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