Ash cloud : waiting for the dust to settle

Photo by ztephen used under the creative commons license
http://www.flickr.com/photos/ztephen/ / CC BY-NC-SA 2.0

With UK and European airports now re-opened after a six day shutdown the effects the volcanic ash cloud has had on European business will last a lot longer. EIU Viewswire has up to the minute analysis on how it has affected business, what the future consequences might be and whether it makes any impact on the world economy. Access the database EIU Viewswire via infoLinX (in infoLinX click the 'titles' tab and enter EIU Viewswire).

Mobile advertising....iBlog the iPhone iAd

Photo by K!T on Flickr.com used under the creative commons license

http://www.flickr.com/photos/kitcowan/ / CC BY-NC-SA 2.0

Apple recently announced their new advertising platform which will be rolled out in the summer. The platform, unsurprisingly named iAd, will allow advertising content to be played and viewed within an app. Read the story on the BBC news website here.

Further research:

Access the Internet Advertising Bureau’s Guide to Mobile and other useful industry information via MediaTel’s Mobile section. Access MediaTel via InfoLinX, you may need to sign in with your Athens password.

Borrow the book “Mobile advertising” by Chetan Sharma. See whether it’s available on the library catalogue.

Read market research reports on the telecoms industry on Mintel via InfoLinX.

Find articles about mobile advertising on Business Source Complete via InfoLinX. Try key words such as mobile phones, cell phones, mobile communication systems, smartphones, advertising, marketing strategy etc.

Featured database

Business Insights provides market research reports focusing on 5 global industry areas:

• consumer goods
• energy
• finance
• healthcare
• technology

It also includes Access Asia, consisting of detailed industry and consumer market reports, company profiles, biographies and Asian country profiles.

You can access Business Insights via infoLinX. You will need your University password to login if you are off-campus.

New statistics report

The Office for National Statistics has just released a report into the 'estimated effect of the budget on consumer prices index and retail prices index- Spring 2010'. View it here or go to the National Statistics Gateway www.statistics.gov.uk to search for other statistics from the UK government.

Free webinar on global retailing in 2010

Euromonitor are inviting students to a free webinar on Global Retailing in 2010. It will take place on the 25th March at 11am EST, 3pm GMT. All attendees will get the chance to examine the dynamics of changing shopping patterns. The webinar will examine grocery, non-grocery and non-store retailing, identify changing consumer spending patterns, and their impact in these sectors.

Register here to join the live webinar with question and answer session featuring Euromonitor International's global research team.

Biz/ed Premier
Don't forget you can access 25 core business e-books via Biz/ed Premier. It also includes research articles and exercises.

Titles available include the latest editions of John Martin's Organizational behavior and management, and Gerald Cole's Management theory and practice.

You can access Biz/ed Premier directly using the links below, or look for specific titles by doing an e-book search on the library catalogue.

Login here if you are on campus

Login here if you are off-campus

(You will need your Athens password to login if you are off campus)

City Business Library

The City Business Library has moved to Guildhall, their new address is Aldermanbury, London EC2V 7HH. The City Business Library is a public library with a good collection of business reference sources, including market research reports.

They also arrange a number of public events - on 3rd March tax adviser Chris Seth of HRMC is running a course 'Setting up a limited company', then on the 4th March there is a Business Link workshop on 'Website Optimization and E-Marketing'.

For more details of all these courses, visit their webpage: http://www.cityoflondon.gov.uk/corporation/LGNL_Services/Leisure_and_culture/Libraries/City_of_London_libraries/cbl.htm and click on 'Events and Training'