Photo by K!T on Flickr.com used under the creative commons license
http://www.flickr.com/photos/kitcowan/ / CC BY-NC-SA 2.0 Apple recently announced their new advertising platform which will be rolled out in the summer. The platform, unsurprisingly named iAd, will allow advertising content to be played and viewed within an app. Read the story on the BBC news website here.
Further research:
Access the Internet Advertising Bureau’s Guide to Mobile and other useful industry information via MediaTel’s Mobile section. Access MediaTel via InfoLinX, you may need to sign in with your Athens password.
Borrow the book “Mobile advertising” by Chetan Sharma. See whether it’s available on the library catalogue.
Read market research reports on the telecoms industry on Mintel via InfoLinX.
Find articles about mobile advertising on Business Source Complete via InfoLinX. Try key words such as mobile phones, cell phones, mobile communication systems, smartphones, advertising, marketing strategy etc.
Further research:
Access the Internet Advertising Bureau’s Guide to Mobile and other useful industry information via MediaTel’s Mobile section. Access MediaTel via InfoLinX, you may need to sign in with your Athens password.
Borrow the book “Mobile advertising” by Chetan Sharma. See whether it’s available on the library catalogue.
Read market research reports on the telecoms industry on Mintel via InfoLinX.
Find articles about mobile advertising on Business Source Complete via InfoLinX. Try key words such as mobile phones, cell phones, mobile communication systems, smartphones, advertising, marketing strategy etc.
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