WARC (World Advertising Research Centre) contains full-text articles from a number of marketing journals (including Admap), case studies of successful marketing campaigns, worldwide advertising statistics and news. A new interface for WARC has been launched offering a more powerful search and a more intuitive screen for browsing.
Tip: Click on the forecasts & data tab to get global adspend data, adspend forecasts, global media costs and TV & newspaper trends.
Tip: Under the case studies tab you can get access to campaign videos- search and view the videos then read the advertising effectiveness case study behind the campaign.
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