Featured e-resource: WARC

WARC (World Advertising Research Centre) contains full-text articles from a number of marketing journals (including Admap), case studies of successful marketing campaigns, worldwide advertising statistics and news.  A new interface for WARC has been launched offering a more powerful search and a more intuitive screen for browsing.  

Tip: Click on the forecasts & data tab to get global adspend data, adspend forecasts, global media costs and TV & newspaper trends. 

Tip: Under the case studies tab you can get access to campaign videos- search and view the videos then read the advertising effectiveness case study behind the campaign.  

You can access WARC via Library Search (search for WARC in the books, journals & more tab)

New year, new e-books

Check out our latest e-books, all available via Library Search

• Financial accounting for decision makers / Peter Atrill - 6th edition

• Management & organizational behaviour / Laurie Mullins - 9th edition

• Research methods for business students / Mark Saunders - 5th edition

• Organizational culture & leadership / Edgar Schein - 4th edition

• Operations management / Nigel Slack - 6th edition

• Accounting for non-accounting students / J. R. Dyson - 8th edition

• Marketing management / Svend Hollensen - 2nd edition

Season's greetings!

 

Enjoy the break, we look forward to seeing you next term.  Opening hours over the vacation for all Westminster University Libraries can be found here.

FAQ: where can I find top blogs for Business?

If you are interested in finding blogs relating to Business Wikio may be a good place to start.  You can view and subscribe to the top blogs for Business, as ranked by Wikio, here:

http://www.wikio.com/blogs/top/business

If you write your own blog you can also submit it to be indexed by Wikio here.

You might also want to look at the top business blogs as ranked by Technorati: http://technorati.com/business/

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New platform- Datamonitor360

Business Insights, Access Asia and Verdict Reports have merged to form Datamonitor 360. You can access market research reports on consumer goods, energy, fashion retailing, finance, healthcare and technology via a new single interface.

You can access all the reports previously available via Business Insights plus over a 100 new reports from Verdict, a leading authority on UK and European retail, including UK sector reports, location reports, strategic reports & consumer reports.  

To access them you need to go to Library Search, search for Datamonitor 360 in the 'books, journals & more' search box, open the "Datamonitor 360" link. In Datamonitor360 you can either search on your topic to find reports from Verdict, Access Asia and Business Insights or you can type "Verdict reports" into the search box to see just the reports from Verdict. 

Studying developing countries? Looking for Mergers & Acquisitions information?

We have trial access to Dealwatch – the M&A arm of ISI Emerging Markets. Updated daily, it has details on over 48,000 M&A, ECM and DCM transactions. Coverage includes Central Europe, Southeast Europe, Russia & the CIS Region, Greater China, Latin America and India.

Search for Emerging Markets on Library Search

Under DealWatch, select User Login to enter the resource.

[You will need your University password to login if you are off-campus]

The foods that make billions: new BBC series

A new three-part BBC series starts tonight on BBC2 21.00 entitled, The Foods That Make Billions.  

"This major new series tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands."

The first episode, Liquid Gold, looks at the huge growth of the bottled water industry.  View a preview clip and see more information about the series here.