Friday, 22 February 2013

New business and management e-books




The following e-books are now available (uni login required):

The art of SEO (2e) / Eric Enge ... [et al.] ; foreword by John Battelle


The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan, Calvin Jones

Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodes Vila

Branded male : marketing to men / Mark Tungate

The CV book : your definitive guide to writing the perfect CV / by James Innes

European integration and industrial relations¬ : multi-level governance in the making / Paul Marginson and Keith Sisson ; with the collaboration of James Arrowsmith

The European Union / John Pinder

The European Union and the social dimension of globalization¬ : how the EU influences the world / edited by Jan Orbie and Lisa Tortell

Global human resource management casebook¬/ editors, James C. Hayton ... [et al.]

Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business / Jeanne Hopkins, Jamie Turner

Making sense of change management: a complete guide to the models, tools and techniques of organizational change (3e) / Esther Cameron and Mike Green

Managing global legal systems¬ : international employment regulation and competitive advantage / Gary Florkowski

Marketplace lifestyles in an age of social media : theory and methods / by Lynn R. Kahle and Pierre Valette-Florence

Migration and irregular work in Austria : a case study of the structure and dynamics of irregular foreign employment in Europe at the beginning of the 21st century / Michael Jandl ... [et al.]

Practical data migration (2e) / Johny Morris

The project risk maturity model : measuring and improving risk management capability / Martin Hopkinson

Public-private partnerships : managing risks and opportunities / edited by Akintola Akintoye, Matthias Beck, and Cliff Hardcastle


The realities of human resource management¬ : managing the employment relationship / Keith Sisson and John Storey


Risk management in projects (2e) / Martin Loosemore ... [et al.]

Selling luxury : connect with affluent customers, create unique experiences through impeccable service, and close the sale / Robert Lent and Geneviève Tour


Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna

Sensory marketing / Bertil Hultén, Niklas Broweus, Marcus van Dijk