Friday, 8 February 2013

New business e-books now available



The following e-books are now available (uni login required):

The Ashgate research companion to corporate social responsibility / edited by David Crowther, Nicholas Capaldi

Corporate governance­ (5e) / Robert A.G. Monks and Nell Minow

Designing brand identity : an essential guide for the whole branding team (4e) / Alina Wheeler

Essential law for marketers­ (2e) / Ardi Kolah

Essentials of global marketing­ (2e) / Svend Hollensen

Essentials of marketing (3e) / Frances Brassington, Stephen Pettit

The executive's guide to corporate events & business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / Judy Allen

Fashion brands­ : branding style from Armani to Zara (3e) / Mark Tungate

Green logistics­ : improving the environmental sustainability of logistics (2e) / edited by Alan McKinnon, Michael Browne and Anthony Whiteing

The luxury strategy­ : break the rules of marketing to build luxury brands (2e) / Jean-Noël Kapferer and Vincent Bastien

Measuring marketing­ : 110+ key metrics every marketer needs / John Davis

Metaphors we lead by­ : understanding leadership in the real world / edited by Mats Alvesson and André Spicer

Pioneers of digital­ : success stories from leaders in advertising, marketing, search, and social media / Paul Springer & Mel Carson

The public relations handbook (4e) / Alison Theaker

Sage brief guide to marketing ethics­

Selling and sales management (9e) / David Jobber and Geoff Lancaster

Socialnomics : how social media transforms the way we live and do business (2e) / Erik Qualman

Strategic management and organisational dynamics : the challenge of complexity to ways of thinking about organisations (6e) / Ralph D. Stacey

Stress at work : management and prevention / Jeremy Stranks

Where am I wearing? : a global tour to the countries, factories, and people that make our clothes (revised and updated e) / Kelsey Timmerman